Marketing in Kamloops is a different animal than it was twenty years ago. While print and radio advertising were once the best way to gain customers, companies such as wikADS offer a vital online presence that helps turn visitors into customers.
Marketing in a Rural Community
A rural community is different from a major city. There are multiple challenges to reaching everyone you need to.
Among those challenges are:
- How spread out your target audience is
- Reaching tourists connected to smartphones and other devices
- Finding enough customers to validate the cost of your marketing strategy
The Internet provides in every way. The decline of traditional media, a 25 percent decline between 2010 and 2020 alone, makes your web presence among your best. The price you pay is entirely up to you with no publishers or print fees to worry about.
Creating a Customer Funnel
Digital marketing is how you attract customers online. The strategies surrounding capturing an audience likely to pay for your goods and services create a funnel.
Content on your social media pages, blogs, and even websites drive traffic into your area of influence. From there, you convince your audience that you are worth their time and money.
Digital Marketing as a Cycle
On lead conversion, a quality business drives recommendations to the website. Customers remember where they first come into contact with your business or the simple mention of your company leads to a search engine.
As long as your content, design, development, and hosting are capable, your business becomes more visible online. Search engine rankings improve and even more leads come to your business. Digital marketing is both a cycle and a funnel.
Crafting the Perfect Experience
Top ad agencies know that digital marketing requires building an experience and not just a website. The way that your content, aesthetic appeal, and unique features interact create trust and provoke positive or negative reactions.
Digital marketers seek to push people to form a relationship with your brand. Every aspect of your online presence, in addition to the quality of your products and services, matters. If done correctly, there is a solid return on investment.
Digital Marketing ROI
Most marketers claim that their products work. This is based slightly on faith. You may feel the same about your online presence.
Luckily, marketing in the digital age also comes with more information and statistics. You can collect page views while understanding how your contact forms and CRM systems turn leads into customers.
For a nominal fee, you gain access to solid leads. If three percent of visitors contact you, you could generate 180 new leads every year. You may find that your numbers are much better.
Marketing in Kamloops
The world is digital and marketing in Kamloops requires an equally digital approach capable of reaching phones, tablets, and desktops. Creating a cycle and funnel offers a significant return on investment.
At wikADS, our web development and SEO experts are able to help you gain an appreciation of this new environment. Get in touch for an ad consultation today.Marketing Kamloops